Spring rush hits. Homeowners are searching for lawn care and landscaping help. If your business isn’t running Google Ads, those calls are going straight to your competitors. This guide reveals research-backed strategies to dominate search results and book more landscaping jobs.
Why Google Ads Matter for Landscaping Businesses
Google Ads puts your business in front of homeowners actively searching for landscaping help. Unlike flyers or word-of-mouth, PPC delivers instant visibility and measurable ROI.
- 46% of all searches have local intent (Google)
- Landscaping is a $129B industry in the U.S. (IBISWorld, 2024)
- Top landscapers using PPC report 3–6x ROAS
Industry Benchmarks for Landscaping PPC
| Metric | Landscaping Avg. |
|---|---|
| CTR | 3–5% |
| Conversion Rate | 8–12% |
| CPC | $2.50–$6.00 |
| Cost per Lead | $25–$70 |
| ROAS | 3–6x |
Source: WordStream PPC Benchmark Data + internal client results
Budget Strategy (Seasonal Trends)
Landscaping demand peaks in spring and summer. Your budget should follow the season:
| Month | Budget Allocation |
|---|---|
| March–June | 40–50% |
| July–Sept | 25–30% |
| Oct–Feb | 15–20% |
Pro Tip: Use Google Ads’ ad scheduling and weather-based bidding rules to align spend with actual demand spikes.
Keyword Strategy
High-Intent Keywords
- “landscaping services near me”
- “lawn care company [city]”
- “tree trimming service [city]”
Seasonal Keywords
- “spring lawn cleanup [city]”
- “fall leaf removal services”
Negative Keywords
- DIY
- jobs
- free
- degree / school
Ad Copy & Extensions
Follow this formula: Headline = Service + Location + Value
Headline 1: Expert Landscaping in Dallas Headline 2: Free Estimates – Book Today Description: Licensed Landscapers | 20+ Years Experience | Call Now
Don’t forget to use ad extensions: call extensions, location, structured snippets (“Services: Lawn Care, Tree Trimming, Irrigation”).
Landing Page Best Practices
- Clear headline: “Professional Landscaping in Dallas – Free Estimates This Week.”
- Service-specific copy: Match the ad keyword to the page.
- CTA button: “Get My Free Quote.”
- Before/After project images (Alt text: “Backyard transformation landscaping project”)
- Local proof: Reviews + maps embed
ROI & Success Metrics
- ROAS: 3–6x
- Close rate: 25%
- CAC: ~$640 per job
Pro Tip: Track lifetime value. Lawn care customers often book repeat jobs, meaning ROI compounds.
Advanced Optimization
- Adjust bids by ZIP codes with higher property values
- Schedule ads Mon–Sat, 8am–6pm when calls peak
- Use weather-based automations (pause lawn mowing ads during storms)
Common Mistakes to Avoid
- Broad targeting (showing ads for “landscape architect degree” instead of “landscaping company near me”)
- Generic landing pages with no local info
- No conversion tracking
Future Trends
- AI-driven ad targeting & scripts
- Rising searches for “eco-friendly landscaping” (+35% YoY, Google Trends)
- Integration with Local Services Ads & social retargeting
Final Recommendations
- Start with a seasonal budget
- Target high-intensity local keywords
- Use compelling ad copy + extensions
- Send traffic to optimized landing pages
- Track ROI and scale winners
Ready to stop wasting money on ads that don’t convert? We specialize in high-ROI Google Ads campaigns for landscaping businesses. Book your free consultation today.
FAQs
What’s the average cost per lead for landscapers on Google Ads?
Most landscaping businesses pay $25–$70 per qualified lead depending on city and competition.
Which keywords work best for landscaping PPC?
Local service-based keywords such as “landscaping services near me” or “lawn care company [city].”
Should landscapers use Google Ads or Local Services Ads?
Both. Search ads capture high-intent leads, while Local Services Ads (Google Guaranteed) improve trust and call volume.
