Scaling Coastal Carolina Comfort HVAC to $646K in Quotes with Google Ads

Services Provided:

Google Ads, Landing Pages, Funnel Optimization

Client:

Coastal Carolina Comfort

Location:

South Carolina

Industry:

HVAC

Problem ❌

Coastal Carolina Comfort was running a Google Ads campaign that was burning budget without bringing in high-quality leads. The issues were severe:

Google’s Performance Max (PM ax) and branded campaigns were doing all the work, giving Google full control with minimal results.
Location targeting was random, with the ad account showing in cities the business didn’t even serve.
No conversion tracking — they had no Google Tag Manager, no clarity on what users did after clicking the ad, and were essentially flying blind.
Traffic was sent to generic, SEO-optimized web pages rather than conversion-optimized landing pages.
In terms of sales, too many leads came from low-value areas and form leads were underperforming compared to phone calls, yet no funnel adjustments had been made.

Agitation 😖

With no proper account structure, tracking, or targeting, the business had:

Only 55 leads in 3 months
Quote value of just $80,911.79
Sales totaling $18,805.30
0% recorded conversion rate
A lead pipeline full of cold or unqualified prospects

The sales team was overwhelmed, yet underwhelmed by actual results. Marketing was costing more than it was returning.

Solution

I completely rebuilt the growth system in three layers:

1️⃣ Google Ads & Tracking Overhaul

Scrapped PMax and launched search-only campaigns using STAG-based ad groups for precise targeting.
Locked in location targeting to only the areas the business actually served — eliminating wasted spend.
Installed Google Tag Manager and set up all critical conversion events.
Deployed Microsoft Clarity and Google Analytics 4 via GTM to track user behavior and identify conversion drop-offs.

2️⃣ Landing Page Optimization

Removed all ad traffic from content-heavy pages and built separate, lightweight landing pages for each service.
Used insights from Microsoft Clarity to continuously tweak copy, layout, and CTA based on real user behavior.
Pages focused on speed, clarity, and call-centric CTAs.

3️⃣ Funnel & Targeting Refinement

Worked directly with the owner to shift targeting from low-income areas to affluent neighborhoods, increasing job size.
Discovered that calls were converting at a higher rate than form fills, so ads were optimized to drive calls first.
Analyzed the average sales cycle to match ad messaging and follow-up timing accordingly.

Campaign Results

📈 Results (April 1 – July 11, 2025)
Metric	Before	After
Leads	55	545
Quote Value	$80,911	$646,004
Sales Value	$18,805	$99,476
Conversion Rate	0%	1%

The business saw a 10x increase in leads, 8x increase in quote value, and massively improved ROI.

Takeaway

With proper ad targeting, strategic funnel shifts, and data-backed landing page design, local service businesses can scale fast — even in competitive markets like HVAC.

Conversion tracking :

Microsoft clarity

Before Results ) January to April

After Results, April to July