Window Replacement Google Ads Campaign Overview
This Window & Door Replacement company had a strong online reputation and was securing a good volume of jobs. However, their primary goal was to attract high-ticket projects, specifically full-home window and door replacements.
To achieve this, we implemented the TRICA system through a targeted Google Ads campaign focused on high-value leads. This proven framework, previously applied in our Landscaping Google Ads case study, helped generate premium window replacement leads by targeting homeowners interested in complete replacement projects.
- Google Ads & Tracking
- Landing Pages & Offers
- Funnel & WhatConverts Integration
1) Google Ads & Tracking
Phase 1: Data Collection (Month 1)
We launched Google Search campaigns targeting broad, generic window replacement intent to gather initial data. This phase helped identify traffic patterns and user behavior. While we generated a strong lead volume, some inquiries were for smaller projects or off-target services.
Phase 2: Refinement (Month 2)
In Month 2, we built an extensive negative keyword list to filter irrelevant clicks, including competitor names. Ad groups were restructured, and ad copy refined to highlight key offers. This optimization improved lead quality and helped focus on quoted, high-ticket window and door replacement projects.
Phase 3: Expansion & Retargeting
After refining performance, we expanded ad groups by intent and theme. Display ads were launched to retarget high-intent visitors with exclusive window replacement offers. This approach kept our brand top-of-mind and boosted conversion rates.
Tracking:
- Implemented via Google Tag Manager and Google Analytics 4 from day one.
- Primary Conversions: Form submissions and phone calls (60+ seconds to filter meaningful leads).
- Secondary Conversions: Tracked user behavior for insights.
- Enabled enhanced conversions and imported offline conversions via WhatConverts for closed deals.
2) Landing Pages & Offers
Problems:
- Content-heavy pages with poor navigation, lacking urgency/trust.
- No clear offer visibility.
Solutions:
- Built high-converting, mobile-first landing pages focused on the “Buy 3 Windows, Get 1 Free” promotion.
- Eliminated generic SEO pages—prioritized fast-loading, call-driven designs.
- Used Dynamic Text Replacement (DTR) for location-specific relevance.
- Added urgency elements (limited-time offers, trust badges).
User Behavior Analysis:
- Deployed Microsoft Clarity to study heatmaps, recordings, and CTA performance.
- Continuously refined layouts based on user interaction data.
Results (Jan – May 2025)
| Metric | Value |
| Total Leads | 198 |
| Quote Value | $581,648.00 |
| Sales Closed | $450,384.00 |
| Conversion Tracking | ✅ (GTM Setup) |
| User Behavior Insights | ✅ (Clarity + GA4) |
| Landing Page Conversion Rate | ↑ Significantly outperformed website |
