From Zero to $581,648 in Quotes and $450,384 in Sales (Jan–May 2025)
Here are the Actual Dollars they have made.
{Data is from the What Convert showing the actual Sales and Quotes from Google Ad PPC. }
❌ Problem
Window Source Houston came to us with no online presence and no lead generation system in place:
- No Google Ads
- No conversion tracking
- No landing pages
- No customer data or funnel visibility
They were a new player in a competitive market and needed a complete growth system — fast.
😖 Agitation
Operating without a system meant no visibility, no scalability, and no consistent pipeline.
With jobs averaging $5K–$10K in value, every missed lead was costly. They couldn’t afford to let low-quality traffic, poor targeting, or zero tracking eat into their launch momentum.
✅ Solution
We built their lead generation engine from scratch — and dialed it in for high-ticket conversions.
1️⃣ Google Ads & Tracking Infrastructure
- Launched search campaigns with theme-based ad groups for strong intent alignment
- Set up a branded search campaign with Target Impression Share to control SERP presence
- Created a Performance Max campaign for upper-funnel reach, excluding branded terms
- Installed Google Tag Manager (GTM) to track conversions from Day 1
- Implemented Microsoft Clarity and GA4 for behavioral insights and analytics
- Deployed Display remarketing in May, retargeting visitors with time-sensitive offers
2️⃣ Landing Page Execution
- Built high-converting landing pages focused on the “Buy 3 Windows, Get 1 Free” offer
- Avoided generic or SEO pages — landing pages were light, mobile-first, and call-focused
- Used Microsoft Clarity recordings to continuously refine layout and CTA flow
3️⃣ Funnel Optimization & Sales Feedback
- Worked closely with the business owner to identify closed deals and feed them back into the ad system
- Refined campaigns to prioritize window replacement leads (highest ticket size)
- Prioritized phone calls over forms, as they led to faster and more reliable closes
- Shifted geo-targeting to focus on high-income ZIP codes with stronger close rates
📈 Results (Jan – May 2025)
| Metric | Value |
| Total Leads | 198 |
| Quote Value | $581,648.00 |
| Sales Closed | $450,384.00 |
| Conversion Tracking | ✅ (GTM Setup) |
| User Behavior Insights | ✅ (Clarity + GA4) |
| Landing Page Conversion Rate | ↑ Significantly outperformed website |
Microsoft clarity
Installed the Microsoft Clarity by Integrating With GTM to get the heat map and all Use Recording Sessions to see what happens after clicks
And improved landing pages using those heat maps
