The above data is from What convert connected with the transaction system of the business showing actual sales and quotes
Summerville HVAC Business Growth Overview & Results
This HVAC business in Summerville, SC has been serving Charleston and surrounding areas for over 6 years.
Before working with us, they had limited online visibility — a few Google reviews and minimal brand awareness.
They relied heavily on platforms like Yelp, Angi, and HomeAdvisor for leads, but wanted more direct HVAC job enquiries through Google Ads. So they started running Google Ads for local businesses with a very basic website to gain some traction, but things didn’t work as expected.
Their biggest challenge was attracting high-value HVAC jobs instead of chasing small, low-paying projects.
They wanted more exclusive HVAC leads — not just random service calls.
Their Before Ads Results
When We Started Working:
I onboarded this Summerville HVAC client in March 2025, taking complete control of their digital marketing system.
The project covered:
- Google Ads management & tracking
- HVAC landing page optimization
- Funnel and WhatConverts integration
1) Google Ad Management & Conversion Tracking
1. Initial Setup: Started with two core campaigns focused on AC repair and HVAC jobs, built using Single Keyword Ad Groups (SKAG) for precision targeting.
2. Targeting: Focused only on bottom-of-funnel traffic — homeowners actively searching for HVAC services — ensuring genuine leads.
3. Scaling: Gradually expanded to six campaigns, shifting from manual CPC to Smart Bidding strategies for better ROI.
. Maintained an average conversion rate of 10 %
Conversion Tracking
- Implemented via Google Tag Manager and Google Analytics 4 from day one.
- Primary Conversion: Form submissions and phone calls (minimum 60 seconds to ensure meaningful leads).
- Secondary Conversions: Tracked user interactions to analyze customer behavior.
- Advanced Optimization:
- After the first month, I began importing quoted HVAC leads as the main conversion metric
- By the third month, the system evolved to track only closed HVAC deals, giving a clear and accurate picture of ROI performance.
2) Landing Pages & Offers
. Their website was too basic and lacked key elements for ad-optimized landing pages.
- Well Structure Hero Section
- Conversion Optimized CTA
- Well placed social proof & testimonials
- Clear value proposition
- Unique selling propositions
- Offer
- Not Localized
- Solution:
- I launched dedicated landing pages for each HVAC service using Dynamic Text Replacement (DTR) to show location-specific content for Summerville and Charleston.
- Originally, they offered only a “Free Service Call.”
- I introduced new offers for HVAC Replacement and Window Replacement, creating unique campaigns for each to improve conversion rates.
- User Behavior Analysis:
- Installed Microsoft Clarity from day one to track user journeys, heatmaps, and pain points.
- Used insights to continuously optimize landing pages for better conversions.
3) Funnel & What Converts Integration
Provided on-the-spot quotes to speed up deal closures.
Challenge: Despite generating leads, there was a huge gap between lead volume and actual ROI.
Solution:
We integrated WhatConverts with Google Ads, their website, CRM, and banking system to consolidate all data.
This allowed us to analyze lead quality, improve contact rates, and refine the follow-up process.
Working closely with the HVAC sales team, we prioritized high-intent leads and optimized their communication strategy to close more jobs.
Streamlined Process:
Ensured every form submission or call included a preferred contact method confirmation.
Heading
| Metric | Before (Jan-30 May) | After (1 April-30 Jun) |
| Leads | 55 | 545 |
| Quote Value | $80,911 | $553,363 |
| Sales Value | $18,805 | $100,129 |
This Summerville HVAC business continues to work with us today.
For privacy reasons, their name remains confidential due to the competitive HVAC market in South Carolina.
However, the results speak for themselves — consistent growth, higher-quality leads, and improved sales conversion.
