Window Source Houston

From Zero to $581,648 in Quotes and $450,384 in Sales (Jan–May 2025)

Services Provided:

Google Ads, Landing Pages, Funnel Optimization

Client:

Location:

Houston, Texas

Industry:

Window & Door Replacement

Problem ❌

Window Source Houston came to us with no online presence and no lead generation system in place:

No Google Ads
No conversion tracking
No landing pages
No customer data or funnel visibility

They were a new player in a competitive market and needed a complete growth system — fast.

Agitation 😖

Operating without a system meant no visibility, no scalability, and no consistent pipeline.

With jobs averaging $5K–$10K in value, every missed lead was costly. They couldn’t afford to let low-quality traffic, poor targeting, or zero tracking eat into their launch momentum.

Solution

We built their lead generation engine from scratch — and dialed it in for high-ticket conversions.

1️⃣ Google Ads & Tracking Infrastructure

Launched search campaigns with theme-based ad groups for strong intent alignment
Set up a branded search campaign with Target Impression Share to control SERP presence
Created a Performance Max campaign for upper-funnel reach, excluding branded terms
Installed Google Tag Manager (GTM) to track conversions from Day 1
Implemented Microsoft Clarity and GA4 for behavioral insights and analytics
Deployed Display remarketing in May, retargeting visitors with time-sensitive offers

2️⃣ Landing Page Execution

Built high-converting landing pages focused on the “Buy 3 Windows, Get 1 Free” offer
Avoided generic or SEO pages — landing pages were light, mobile-first, and call-focused
Used Microsoft Clarity recordings to continuously refine layout and CTA flow

3️⃣ Funnel Optimization & Sales Feedback

Worked closely with the business owner to identify closed deals and feed them back into the ad system
Refined campaigns to prioritize window replacement leads (highest ticket size)
Prioritized phone calls over forms, as they led to faster and more reliable closes

Shifted geo-targeting to focus on high-income ZIP codes with stronger close rates

Results Table

📈 Results (Jan – May 2025)
Metric	Value
Total Leads	198
Quote Value	$581,648.00
Sales Closed	$450,384.00
Conversion Tracking	✅ (GTM Setup)
User Behavior Insights	✅ (Clarity + GA4)
Landing Page Conversion Rate	↑ Significantly outperformed website

Takeaway

Window Source Houston didn’t just need leads — they needed qualified, trackable, and closeable opportunities.

With a structured funnel, offer-based landing pages, and real-time sales feedback powering Google Ads, they went from zero to $450K+ in sales within five months — with a lead system they now own and scale.